I forgot how to read

So I'm going down the main halway for the student union, and at the record store they have all these posters of CD's and recent tours. I look at one and the name struck me odd.

(me pronouncing it)
mee-chay puh-rawd. Hmmm, sounds French.

Then I glance at it again, and it clearly says
Mice Parade

Why did I resort to a Latin-based ionterpretation first? I'm so confused.

then, inside, I see a sign for the poster store and it says:
we tink

hmm, do you tonk, as well, I thought. Again, I look back, and it clearly says
wet ink

what's going on????? Why am I not recognizing these combonations of letters that I've been accustomed to all my life?

maybe I'm just tired.